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  3. Word as Image in Space and Time

Word as Image in Space and Time (GDES30006)

Undergraduate level 3Points: 12.5On Campus (Southbank)

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Overview

Availability
Semester 2
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Word as Image in Space and Time introduces students to the fundamental principles and skills of visual communication using bespoke letterforms and experimental layout and design.

Through a programme of lectures, workshops, speculative project work and class discussion, students will develop an understanding of how letterform placement, innovative design and craft have shaped written and typographic communication across historical and contemporary cultures, contexts and media.

Students will apply a range of typographic solutions, including refined drawing skills, inventive graphic design, marketing, logos, brand language and unique alphabetic forms, to meet contemporary market and studio requirements.

Students will progressively craft an industry-ready folio of typographic designs.

Intended learning outcomes

On completion of this subject, students should be able to:

  • research and analyse innovative cross-cultural and multi-lingual and historical graphic approaches to bespoke creative typographic communication;
  • prepare a strategic design response to a brief informed by historical and cultural research;
  • develop, refine and reflect on typographic craft;
  • apply analogue and digital typographic skills and technique;
  • create a cohesive creative typographic communication folio to a professional studio standard.

Generic skills

On completion of this subject, students should be able to:

  • apply problem-solving and analytical thinking skills to undertake critical analysis;
  • articulate and present ideas from a range of design precedents;
  • develop and communicate concepts by working with different design methodologies;
  • demonstrate an understanding of challenges for the professional visual artist in the 21st century;
  • sustain an understanding of their relationship with and responsibility to the cultural environment and society.

Last updated: 31 January 2024