1. Handbook
  2. Subjects
  3. Strategic Content Creation

Strategic Content Creation (MECM90024)

Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)

You’re viewing the 2024 Handbook:
Or view archived Handbooks
You’re currently viewing the 2024 version of this subject

Overview

Availability
Semester 1 - Dual-Delivery
Semester 2 - Dual-Delivery
FeesLook up fees

This subject will enable students to develop effective content strategy for various types of organizations, including skills in persuasive message building, creative narrative, and the different generic requirements involved in content production and publications for a range of media contexts and platforms. Case studies will be drawn from print, broadcast and online media, and exercises will cover different practices including drafting content strategy, producing social media content and making storyboard for video content, and developing strategic messages for various media platforms.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Understand the specific requirements for content strategy building for a range of media platforms and communication contexts
  • Develop skills in analysing and evaluating successful marketing communication message strategies
  • Deploy practical production skills to address the simulation of real-world situations and demands.

Generic skills

Students who successfully complete this subject should be able to:

  • Demonstrate high-level content production, story-building and communication skills
  • Develop an understanding and capacities of strategically applying skills in problem-solving situations
  • Better understand and appreciate the intimate relationship between analytical and practical skills.

Last updated: 8 November 2024