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Advanced Industry Practice - PR (MECM90025)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
This subject is designed to provide students with an advanced industry perspective of an area of marketing communications. This practice-based subject is taught by current expert industry practitioners and will give students the opportunity to further hone their skills prior to entering the workforce. Students in this subject will engage with case studies and topical issues in the lecturer’s industry of practice.
Advanced Industry Practice – PR is led by Ms Ashleigh Bonica and Ms Emma Lomas, AMPR Group, who take students through client relations, current changes in the industry and the process of creating a PR plan from scratch.
Given the advanced nature of the subject we recommend that students undertake this subject in the final 100 points of their degree.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate knowledge and understanding of the latest directions of research into marketing and communications practices
- Contribute effectively to the work of the seminar through discussion and presentation of the key issues
- Show a capacity for an advanced skills in identifying and analysing key issues in the marketing communications fields.
Generic skills
On successful completion of this subject, students should be able to:
- Demonstrate competence in advanced library searches and information retrieval
- Demonstrate proficiency in the application of selected methods of analysis
- Demonstrate conformity to academic protocols of presentation and research procedures
- Demonstrate improved capacity in collaborative learning and team skills.
Last updated: 8 November 2024