Assessment: Integrated Marketing Communications (MECM90035)

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Assessment

Description	Timing	Percentage
Team Project: Analysis of brief and team contract 500 words (equivalent)	Week 2	10%
Short essay 1500 words	From Week 4 to Week 5	30%
Teamwork: In-class pitch based on client brief 1000 words (equivalent)	From Week 8 to Week 9	20%
Participation: this is broken up into participation in putting together the final class pitch (6%) and marks from 4 in-class quizzes between weeks 3 and 10 based on readings and lecture material 500 words (equivalent)	Throughout the teaching period	10%
Reflective essay 1500 words	During the examination period	30%
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops.  There is an expectation that students attend lectures.	Throughout the teaching period	N/A
Hurdle requirement:   2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject.  Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval.	Throughout the semester	N/A

Last updated: 2 November 2025