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Research Design (MGMT90205)
Graduate courseworkPoints: 12.5On Campus (Parkville)
You’re currently viewing the 2024 version of this subject
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject introduces graduate research students to the practical issues and expectations of designing and executing a research project in management and marketing. Topics include:
- The nature of the research process and key decisions made in designing and executing a project
- The ‘practicalities’ of conducting research, including how to identify, analyse and synthesise published research findings, developing research questions and designing studies
- Managing potential ethical issues in conducting organisation-based and marketing research and writing up a transparent and effective methods section
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand fundamental decisions in research design
- Align methodological choices with research questions to be investigated
- Identify the potential strengths and limitations associated with alternative research strategies and methods used in marketing and management research
- Appreciate the ethical and political context of different types of research questions and methodological choices, especially in relation to sensitive topics or topics that may impact human subjects
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills, which should be enhanced through the study of research design and research methods
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature
Last updated: 8 November 2024