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Analytics and Society (MGMT90248)
Graduate courseworkPoints: 12.5Online
About this subject
Contact information
Term 2
Email: continuing-education@unimelb.edu.au
Phone: + 61 3 8344 0149
Contact hours: https://unimelb.edu.au/professional-development/contact-us
Further information: https://study.unimelb.edu.au/find/courses/graduate/master-of-applied-analytics
Term 4
Email: continuing-education@unimelb.edu.au
Phone: + 61 3 8344 0149
Contact hours: https://unimelb.edu.au/professional-development/contact-us
Further information: https://study.unimelb.edu.au/find/courses/graduate/master-of-applied-analytics
Overview
| Availability | Term 2 - Online Term 4 - Online |
|---|---|
| Fees | Look up fees |
This subject will broaden students’ understanding of the variety of ways analytics is being used in society and the range of challenges that are associated with its use. It will also introduce students to how analytics may be used to support and drive social and organizational change.
Students will study the different stakeholders who engage in analytics projects, at both individual and group level, identifying the variation that occurs in their perspectives and its consequences for analytics use. Students will also examine the role that analytics plays in organisations and society, as a tool for evidence-based decision making and the evaluation of policies and their impact.
Students will examine professional codes of conduct for the use of analytics, in regard to ethical issues and ways to achieve an appropriate balance between privacy and utility.
Students will also investigate the motivations and ways that analytics is used by organisations to implement change, methods for measuring its impact and potential barriers for successful analytics deployment and service delivery.
Intended learning outcomes
On completion of this subject students should be able to:
- appraise, prioritise and clearly communicate strategic and operational issues related to the application of analytics in organisations and society
- categorise risks related to the impact of analytics and suggest remedies to mitigate in accordance with relevant professional standards
- recommend an approach for deploying and disseminating the findings from an analytics solution that will minimise resistance from various stakeholders to potential organisational changes.
Generic skills
Students will be provided with the opportunity to practice and reinforce:
- high level written communication skills
- data analysis and interpretation skills
- competence in critical and conceptual thinking through report writing and online discussions.
Last updated: 8 November 2024