Media and Messaging (PADM90020)

Intended learning outcomes

On completion of this subject, students should be able to:

• Demonstrate an advanced understanding of how media and communication operates within and across various political, public, community and government contexts;
• Critically analyse the relationship between media and political processes;
• Analyse and critique different persuasive techniques and their influence on audiences;
• Examine the key principles that underpin influence and develop effective strategies to build support and trust; and
• Critically analyse the differences between power and influence and how these are exercised in political, public, community and government contexts.

Generic skills

• Ability to demonstrate proficiency in the applications of analysis skills to empirical problems;
• Highly-developed competence in critical, creative and theoretical thinking through seminar discussions and presentations, essay writing, conceptualising theoretical problems forming judgements and arguments from conflicting evidence, and by critical analysis;
• Demonstrate advanced capacity for critical, analytical and independent thinking in both theoretical and practical contexts of debate and interaction;
• Demonstrate a high level of understanding of key media and communication issues in the industry
• A high-level ability to combine theory and practice in a meaningful way in order to address political challenges and analyse contemporary issues associated with media and messaging;
• A high-level ability to combine professional managerial and advisory skills with discipline-based expertise and to apply this complex synthesis to professional practice;
• Well-developed interpersonal and communication skills necessary to a range of professional activities including report writing, workplace discussions, negotiation and management and lobbying strategies;
• The ability to draw upon an extensive repertoire of advanced professional skills, particularly in decision-making, providing advice and collaborating across sectors.