Attitude and Behaviour Change (PSYC90102)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability
Semester 2
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This subject focuses on the nature and structure of attitudes. We will examine how attitudes are formed, when and how they can be changed, and whether attitudes predict behaviour. We will explore emerging issues of implicit attitudes and the debates around implicit attitude measurement. We will also examine how attitude and behaviour change research impacts real world situations such as prejudice and discrimination, consumer behaviour, and social issues such as smoking, healthy eating and exercise initiatives.

Intended learning outcomes

At the end of the course, students should be able to

  • Describe the main theories of attitude development and change
  • Compare and contrast the methods used in assessing attitudes
  • Describe how attitudes can inform and explain social issues
  • Evaluate the link between attitudes and behaviours
  • Critically assess the challenges of real-word behaviour change scenarios

Generic skills

  • Competence in analysing problems
  • Competence in developing and evaluating solutions
  • Critical thinking skills
  • Competence in synthesising literature on a problem
  • Skills in written communication.

Last updated: 26 March 2025