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  3. Advanced Editing for Digital Media

Advanced Editing for Digital Media (PUBL90009)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability
Semester 1
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This subject introduces students to advanced aspects of editing for digital media. It focuses on the strategic decision-making of editorial practice as well as the systems, trends and technological developments taking place in the digital media industries. It connects theory and practice in a deliberate and reflexive way, establishing the link between the University and your future careers in publishing, creative writing, media creation, and marketing. Taking the creative industries as its professional context, it explores multi-platformed editorial approaches; principles of workflow, budgeting, and monetisation; software for authoring, editing, content management and content marketing; and the creation of text, audio, and video for the internet. Students will gain a practical understanding of a range of applications and systems that are industry standards and develop deeper literacy around digital media and communication through the creation of a multi-platform editorial plan.

Intended learning outcomes

On successful completion of this subject, students should have:

  • The ability to use project management tools and unify organisational, economic and technological imperatives in editorial work
  • Developed analytical thinking and trouble shooting capacity around the treatment of digital content and creation of digital workflows
  • Gained a deeper critical understanding of digital media and how it relates to specific areas such as marketing, ebook and app production, and content distribution
  • Analytical skills to apply media and publishing theories and concepts to engage in critical discussions of the digital creative industries.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • High-level written and oral communication skills through contribution to class discussions, the completion of exercises and assignments, and wide reading on issues in contemporary digital communication practice
  • Capacity for effective teamwork through group discussions and collaborative exercises
  • Cultural and ethical understanding through reflection and reading on the development of inclusive publishing strategies for a digital environment, the rights of content creators and the ethical issues surrounding digital publishing
  • High level of information technology literacy and understanding of information management through participation in computer laboratory sessions, preparation and management of complex digital materials and completion of exercises and assignments
  • Skills in the deployment of visual and interactive materials
  • Skills in research, including the use of online materials in the course of preparing exercises and assignments.

Last updated: 8 November 2024