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Master of Digital Marketing (MC-DMKTG)
Masters (Coursework)Year: 2025 Delivered: On Campus (Parkville)
About this course
Principal Coordinator
Erik Mooi
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an Enquiry
This course is available in My Course Planner
Overview
Award title | Master of Digital Marketing |
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Year & campus | 2025 — Parkville |
CRICOS code | 103161D |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | 9 |
Credit points | 150 credit points |
Duration | 18 months full-time or 36 months part-time |
The Master of Digital Marketing is designed to provide a leading-edge theoretical and practical foundation in the domain of Digital Marketing. It is aimed at students with a Bachelor of Commerce, or equivalent, with extensive previous marketing studies to specifically build their business and commercial skills and knowledge in the digital arena. The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, combined with application through interaction with executives and the opportunity for internships. This program is academically rigorous, practically orientated and globally relevant.
Links to further information
This course is available in My Course Planner
My Course Planner is an interactive web application that allows you to explore your study options and decide which subjects and major(s), minors and/or specialisations are right for you.
Last updated: 7 November 2024