Master of Digital Marketing (MC-DMKTG) // Course structure
About this course
Principal Coordinator
Erik Mooi
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an Enquiry
This course is available in My Course Planner
Course structure
The Master of Digital Marketing requires the successful completion of 150 credit points.
To obtain the degree students must complete:
- 37.5 credit points of foundation compulsory subjects
- 50 credit points of compulsory subjects
- 12.5 credit points of compulsory capstone subject
- 50 credit points of optional subjects including:
- A minimum of 12.5 credit points of capstone selective subject
- A maximum of 37.5 credit points of elective subjects
Subject Options
Foundation compulsory subjects
Students must complete the following foundation compulsory subjects in their first semester or year of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90041 | Customer Experience Design | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90042 | Social Media and Viral Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
Compulsory subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90043 | Digital Marketing Metrics | Summer Term (On Campus - Parkville) |
12.5 |
| MKTG90044 | Digital Marketing Analytics | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90045 | Digital Retail | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90046 | Content Marketing | Semester 1 (On Campus - Parkville) |
12.5 |
Compulsory capstone subject
Students must complete the following compulsory capstone subject as their final subject:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90047 | Thought Leadership in Digital Marketing | March (On Campus - Parkville) |
12.5 |
Capstone selective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Early-Start) (Off Campus)
Semester 2 (Early-Start) (Off Campus)
|
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
Elective subjects
Students must complete three elective subjects from the list, or electives approved by the Program Director.
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90030 | Managing Innovation | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2025 | 12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 1 (On Campus - Parkville) |
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | Not available in 2025 | 12.5 |
| IBUS90004 | Cross Cultural Management and Teamwork |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
| MGMT90037 | Conflict and Negotiation |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
| MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
Last updated: 13 March 2025