Property Agency and Marketing (PG) (ABPL90314)

Graduate courseworkPoints: 12.5Not available in 2025

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Overview

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This subject aims to give students an understanding of the processes and issues relating to the transfer of freehold and leasehold interests in property with a commercial agency focus within the current legal and market context. The subject will be presented under three main themes:

  1. real estate agency structures - legislation and agency practice, licensing, codes of ethics, consumer protection;
  2. the management of an agency practice including trust accounts;
  3. marketing and markets.

Intended learning outcomes

On completion of the subject students should be able to:

  • Understand the role of the real estate agent in the Victorian property market context;
  • Detail the procedures involved in undertaking a sale by private treaty and by auction;
  • Be aware of the legal, financial, economic and managerial aspects of agency practice;
  • Access, interpret and communicate property market transaction data.

Generic skills

On completion of the subject students should have developed the following skills and capabilities:

  • analytical skills - an enquiring and analytical approach to the conduct of real estate agency and marketing practice;
  • communication skills - an enhanced ability to communicate agency outcomes in written and oral presentations;
  • problem solving skills - an increased body of knowledge associated with resolution of contemporary issues and practices in property markets and agency contexts;
  • team working skills - an enhanced ability to generate and communicate property agency and marketing outcomes at an appropriate academic and professional standard.

Last updated: 4 March 2025