Agribusiness Marketing & Value Chains (AGRI30040)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Overview

Availability
July
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This subject is about applying principles of agricultural economics, agribusiness marketing and agribusiness value chain analysis to analysing and understanding the process of creating value in agricultural products, from the perspectives of individual firms in the value chain and of the whole value chain.

Intended learning outcomes

On completion of this subject students should be able to:

  • Understand principles of agricultural marketing
  • Understand the operation of agricultural value chains
  • Understand the processes of value creation for agricultural products
  • Be able to map agricultural value chains

Generic skills

  • Ability to integrate knowledge from different disciplines
  • Communication skills through written assignments
  • Quantitative analysis skills
  • Sense of intellectual curiosity

Last updated: 2 April 2025