Brand Management (BUSA90016)

Graduate courseworkPoints: 12.5Online

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Overview

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Branding is relevant for all organisations, and an organisation’s brand is typically one of its most valuable assets. This subject examines the key areas of brand management, including brand building, brand strategy, brand positioning and brand extension. In doing so, this subject prepares students for the challenges of building, protecting and strengthening a brand. 

Intended learning outcomes

On completion of this subject, students should be able to:

  • Explain the nature and operation of brands
  • Identify existing brand equity
  • Implement brand positioning
  • Optimise an organisation's brand alignment
  • Develop a coherent and successful brand strategy

Last updated: 4 March 2025