Executive Management 1 (BUSA90505)

This subject contains four components, as described below.

Leadership:

Effective leadership provides direction, alignment and commitment for the collective. It is about courage, visibility and approachability. In this component students will learn:

• How to improve individual self-awareness, self-management, social awareness and relationship management which are the building blocks for emotional intelligence in the workplace.
• The alignment of intention with organisational impact.
• Heightened understanding of how a leader’s style impacts on organisational and team climate/culture.
• A behavioural model of conflict management that contains the toxics elements of conflict in the syndicates and workplace.
• An opportunity to practice leadership and team-management skills in syndicates that are applicable to the workplace.

Data Analysis:

Data analysis is the process of converting raw data into meaningful information to inform business decision-making. This component provides an introduction to the fundamental data analysis skills and techniques used in contemporary business and management.

The component has an applied setting and a problem-solving focus. Concepts and theory are illustrated through business cases throughout. Each topic begins with a problem or decision being faced by a manager. This determines the variables to be measured, along with an appropriate analysis technique.

The key skills developed in the course are Excel familiarity, data manipulation and the ability to produce and quickly interpret statistical output. The key concepts in the component are:

• that real business data is partly but not wholly predictable;
• that data-based conclusions always involve uncertainty and that this uncertainty can and must be quantified;
• that simplistic analyses of data can often give a misleading view of business dynamics and lead to managerial mistakes; and,
• that complex relationships between variables can be revealed through the tool of multiple regression.

Marketing:

This component seeks to build knowledge and competency in the management of marketing analysis, marketing planning and marketing implementation in a range of business and non-business contexts. It emphasises the management of market-based assets and the value-creation and value-delivery processes. The key topics covered include:

• Market orientation
• Market analysis and research
• Market positioning
• Marketing implementation
• Market control

Seminar I:

This Executive MBA Seminar Series complements the mainstream components of the module, and is dedicated to contemporary issues and global best practice development in the Leadership, Finance and Marketing fields.