Applied Marketing Analytics (BUSA90569)

In a competitive business landscape, understanding the impact of marketing efforts on revenue and profit growth is paramount. This requires proficiency in utilising marketing analytics, a crucial toolkit for modern business which leverages technology and models to analyse customer and market data and empowers businesses to make informed decisions.

Through a hands-on approach utilising real-world case studies, this subject equips students with practical skills in marketing analytics. Participants will gain an understanding of various analytics tools and learn how to apply them effectively to solve complex marketing challenges. By delving into case studies and practical exercises, students will develop the ability to strategically influence key marketing outcomes such as customer satisfaction, brand loyalty, and word-of-mouth referrals.