Graphic Design: Process & Strategy (DPSS90012)
Graduate courseworkPoints: 12.5On Campus (Southbank)
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
Students will apply design processes to visual communication briefs, gaining insight into the creation of refined designs across various media. They will develop analogue and digital techniques to produce strategic communication design outcomes.
Collaboration is at the heart of studio practice. Students will develop skills in integrating design theory and principles in a simulated studio environment to test and refine methods of creative collaboration. Students will collaborate with designers, art directors, and other key creatives, to enhance their understanding of how different creative roles interlink and together contribute to a strategic approach in executing a design brief.
Intended learning outcomes
On completion of this subject, students should be able to:
- apply suitable design processes to effectively address and reflect on graphic design challenges in practical projects;
- collaborate constructively, flexibly and with a variety of practitioners in the process of conceiving strategic graphic design outcomes;
- clearly and effectively communicate creative concepts through visual, oral and written means;
- select and utilise analogue and digital techniques to generate high-quality communication design outputs.
Generic skills
On completion of this subject, students should be able to:
- demonstrate well-developed problem-solving abilities in the discipline area, characterised by flexibility of approach;
- manage competing demands on time, including self-directed project work;
- exemplify the values arising from participation in projects requiring team-work.
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Design strategy
| Early in the teaching period | 10% |
Communication design project 1
| Mid teaching period | 40% |
Communication design project 2
| Late in the teaching period | 40% |
Project report
| During the assessment period | 10% |
| Hurdle requirement: Students must attend a minimum of 75% of all scheduled classes. | Throughout the teaching period | N/A |
| Hurdle requirement: Students must submit all elements of assessment to be eligible for a pass in this subject. For the purposes of meeting this hurdle requirement, each submitted assessment must be complete and constitute a genuine attempt to address the requirements of the task. Submitting only part of an assessment (e.g. only the title page) or an assessment on an irrelevant topic will not meet this hurdle requirement. | Throughout the teaching period | N/A |
Last updated: 4 March 2025
Dates & times
- Semester 1
Coordinator Marion Schaberl Mode of delivery On Campus (Southbank) Contact hours 36 hours, comprising one 3-hour workshop per week Total time commitment 170 hours Teaching period 3 March 2025 to 1 June 2025 Last self-enrol date 14 March 2025 Census date 31 March 2025 Last date to withdraw without fail 9 May 2025 Assessment period ends 27 June 2025 Semester 1 contact information
Marion Schaberl: marion.schaberl@unimelb.edu.au
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 4 March 2025
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Design and Production Specialisation (formal) Graphic Design
Last updated: 4 March 2025