Media & Communications Thesis Part 2 (MECM40019)
HonoursPoints: 25On Campus (Parkville)
About this subject
Contact information
Semester 1
Semester 2
Overview
| Availability | Semester 1 Semester 2 |
|---|---|
| Fees | Look up fees |
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
Intended learning outcomes
On completion of this subject, students should be able to:
- Thoughtfully analyse and assess scholarly literature relevant to their chosen field of study.
- Identify areas where more research is needed and suggest relevant research questions or hypotheses.
- Develop a research plan, including selecting appropriate methods and techniques for data collection and analysis.
- Apply ethical principles to ensure their research is conducted with integrity.
- Improve their academic writing skills to present research findings and arguments clearly and effectively.
- Explore what it means to make an original contribution to their field through independent research.
Last updated: 4 March 2025