Advanced Industry Practice - PR (MECM90025)

Graduate courseworkPoints: 12.5Not available in 2025

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Overview

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This subject is designed to provide students with an advanced industry perspective of an area of marketing communications. This practice-based subject is taught by current expert industry practitioners and will give students the opportunity to further hone their skills prior to entering the workforce. Students in this subject will engage with case studies and topical issues in the lecturer’s industry of practice.

Advanced Industry Practice – PR is led by Ms Ashleigh Bonica and Ms Emma Lomas, AMPR Group, who take students through client relations, current changes in the industry and the process of creating a PR plan from scratch.

Given the advanced nature of the subject we recommend that students undertake this subject in the final 100 points of their degree.

 

 

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Identify and analyse key issues for clients within a PR context.
  • Apply advanced skills in PR into practice.
  • Design a clear pitch from a brief that shows an effective understanding of the interplay between different PR elements.
  • Explain how a PR firm operates.

Generic skills

On successful completion of this subject, students should be able to:

  • Demonstrate competence in advanced library searches and information retrieval
  • Demonstrate proficiency in the application of selected methods of analysis
  • Demonstrate conformity to academic protocols of presentation and research procedures
  • Demonstrate improved capacity in collaborative learning and team skills.

Last updated: 4 March 2025