Marketing Communications Thesis Part 1 (MECM90032)
Graduate courseworkPoints: 18.75On Campus (Parkville)
About this subject
Contact information
Semester 1
Semester 2
Overview
| Availability | Semester 1 Semester 2 |
|---|---|
| Fees | Look up fees |
This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Critically analyse and evaluate scholarly literature relevant to the chosen field of study.
- Identify gaps in existing research and formulate pertinent research questions or hypotheses.
- Design a robust research framework, including selecting appropriate methodologies and data collection and analysis techniques.
- Apply ethical principles in the conduct of research, ensuring integrity and rigour in the research process.
- Develop advanced academic writing skills, enabling the clear and effective presentation of research findings and arguments in a well-structured thesis.
- Discuss what making a significant and original contribution to the field of study through independent research involves.
Generic skills
Students who successfully complete this subject should be able to:
- Prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation
- Reflect on learning and take responsibility for organising personal study
- Undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.
Last updated: 4 March 2025