Professional Communication (MGMT90132)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Overview
| Availability | Semester 1 - Dual-Delivery |
|---|---|
| Fees | Look up fees |
This subject introduces students to the fundamentals of successful communication in professional contexts. It focuses on both oral and written communications and canvases a range of contemporary communications skills and practices, using case study and simulation-based approaches to build practical skills and theoretical understandings. Areas covered include business speaking and presentation, strategic organisational communication, the basics of strategic public communications as practiced in the advertising and public relations industries, and cross-cultural communication. Students also gain an understanding of the changes impacting the contemporary organisational communications environment, such as media convergence, and the challenges posed to organisational communications by the emergence of digital media. Students completing this subject will have acquired a strong understanding of contemporary professional communications practices, and practical tools for effective communication, with a particular emphasis on leadership.
Intended learning outcomes
Students who successfully complete this subject should be able to:
- Practice high level, transportable, practical communication skills across a range of traditional and new media
- Build interpersonal presentation skills, writing skills, digital literacy skills, and intercultural communication skills
- Understand different modalities, and select the correct forms of address for different audiences on different occasions (from personal communication skills to pitching to public speaking, to writing press releases)
- Develop an understanding of the history of communications, and develop critical thinking skills that can be applied to contemporary and future challenges
- Develop information literacy skills and the be able to investigate and determine the nature and veracity of sources
- Develop a basic understanding of ethical and legal matters to do with communications, such as intellectual property, copyright, privacy and defamation.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- High-level written and oral communication skills through contribution to class discussions and the completion of assignments
- A capacity for effective teamwork through group discussions and assignments
- Skills in research through the preparation of class papers and assignments, including the use of online and print-based materials
- Skills in time management and planning through managing workloads for recommended reading, tutorial presentations and assessment requirements
- A capacity for critical thinking and theoretical analysis through readings, discussion and class exercises.
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
Admission into the MC-EMA Executive Master of Arts
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Communications Brief
| During the teaching period | 20% |
Group presentation and report - a collaboratively produced 3,000 word report (20%) and a 15-minute in-class group presentation summarising the report (20%). PDF version (or similar of presentation must be submitted via LMS).
| During the teaching period | 40% |
Discussion Board Contribution: Each student will contribute regularly to the 'Discussions' on the LMS subject site
| From Week 2 to Week 12 | 40% |
| Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures where offered. | Throughout the teaching period | N/A |
| Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
| Hurdle requirement: 3. Students must receive a pass mark for the majority of assessments (2/3), in order to pass the subject. | Throughout the teaching period | N/A |
Last updated: 4 March 2025
Dates & times
- Semester 1
Coordinator Seth Robinson Mode of delivery Dual-Delivery (Parkville) Contact hours 24 hours: 1 x 2-hour seminar per week for 12 weeks. Total time commitment 170 hours Teaching period 3 March 2025 to 1 June 2025 Last self-enrol date 14 March 2025 Census date 31 March 2025 Last date to withdraw without fail 9 May 2025 Assessment period ends 27 June 2025 Semester 1 contact information
Time commitment details
170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
Please note: Students wishing to enrol in this subject must be admitted to the Executive Master of Arts
Last updated: 4 March 2025
Further information
- Texts
- Related Handbook entries
- Links to additional information
Last updated: 4 March 2025