Advanced Qualitative Research Methods (MGMT90198)
Graduate courseworkPoints: 12.5Not available in 2025
About this subject
Overview
| Fees | Look up fees |
|---|
This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to advanced methods and techniques commonly used by qualitative researchers in management and marketing research. It provides students with hands-on experience of working with different approaches of collecting and interpreting qualitative data. It will include topics such as, grounded theory, discourse analysis, qualitative interviewing, focus groups, content analysis, ethnography and participant observation, narrative interviewing and analysis, visual methods, classical content analysis, experience sampling techniques, rhetorical analysis, and provide an opportunity to apply one or more of these techniques in a research project. By the end of this subject, students will be able to design and execute a research project using a specialist method.
Intended learning outcomes
On successful completion of this subject students will be able to:
- understand a number of specialised qualitative methodologies and techniques for data collection and interpretation and the underlying epistemological and ontological assumptions the approach brings to the task of discovery;
- develop and design a qualitative research project using a specialised method of data collection and analysis appropriate to the research questions to be examined; and
- complete a research report based on the qualitative data collected and analyses using a specialised approach covered in the subject.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills, which should be enhanced through the study of research design and research methods
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature
Last updated: 8 April 2025
Eligibility and requirements
Prerequisites
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MGMT90202 | Foundations in Qualitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 8 April 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Class participation
| Throughout the semester | 10% |
Individual assignments (4 x 500 words)
| From Week 2 to Week 12 | 60% |
Individual assignment
| During the examination period | 30% |
Last updated: 8 April 2025
Dates & times
Not available in 2025
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 8 April 2025
Further information
- Texts
- Available to Study Abroad and/or Study Exchange Students
Last updated: 8 April 2025