Foundations in Qualitative Methods (MGMT90202)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core qualitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative approaches of collecting data (including case studies, interviews, ethnography, archival and documentary evidence and physical and visual artefacts), and alternative techniques for analysing and interpreting qualitative data. Whilst this subject will not provide the depth required of a specialist in any particular technique, by the end of this subject, students will be able to read, unpack and critique a research paper using a particular qualitative method.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Understand the range of qualitative research methods deployed in social and organisational research
- Articulate a qualitative research design appropriate to research questions examined by management and marketing researchers
- Interpret and critically analyse qualitative research papers deploying different qualitative research approaches
- Present the results of qualitative analyses
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills, which should be enhanced through the study of research design and research methods
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
Admission into or selection of one of the following:
- MC-COMMGMT Master of Commerce (Management)
- MC-COMMKTG Master of Commerce (Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Class participation
| Throughout the semester | 10% |
Individual presentation during designated week
| Throughout the semester | 30% |
Individual written assignment 1
| Week 6 | 30% |
Individual written assignment 2
| Week 12 | 30% |
Last updated: 4 March 2025
Dates & times
- Semester 2
Coordinator Tine Koehler Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 28 July 2025 to 26 October 2025 Last self-enrol date 8 August 2025 Census date 1 September 2025 Last date to withdraw without fail 26 September 2025 Assessment period ends 21 November 2025 Semester 2 contact information
Prof Tine Koehler tkoehler@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 4 March 2025
Further information
- Texts
Last updated: 4 March 2025