Foundations of Entrepreneurship Practice (MGMT90222)
Graduate courseworkPoints: 12.5Not available in 2025
About this subject
Overview
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The purpose of this subject is to study topics on entrepreneurship and innovation. The subject focuses on the creation, assessment, and growth development of new and emerging ventures, whilst paying particular attention to how the organizational requirement change during the launch of an innovation. As this process revolves around how the value proposition is being perceived by all relevant stakeholders, this subject will scrutinize how value is created and appropriated. Topics include introduction to creativity, intellectual property, business models, barriers to successful innovation and entrepreneurship. The subject introduces students to the principles behind the successful creation and launch of an innovation and the creation and growth of an entrepreneurial enterprise. In doing so, the students will not only be required to make an inventory of the various components that make a good business model, but also to understand it dynamically as it changes through the interaction with the stakeholders of the new venture.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Discuss the principles of entrepreneurship and innovation
- Develop the ability to analyse an entrepreneurial enterprise
- Explain the major theories and models of entrepreneurship and innovation management and apply to the analysis of case study problems
- Demonstrate the role and context of business model in the entrepreneurial process and its relationship to design thinking
- Appreciate that there are multiple solutions to entrepreneurial problems
- Demonstrate the skills required for successful collaborations
- Apply the basic principles of commercialization and new product development and how to accelerate the process
- Explain the idea of design thinking and be able to create and illustrate the value of a low fidelity prototype
Generic skills
High level of development:
- Develop problem-solving skills through tutorial exercises
- Present an argument, by reflecting on those presented in the lecture series
- Think critically, and organise knowledge, from consideration of the lecture material
Moderate level of development:
- Develop creative ways of solving unfamiliar problems, through the tutorial exercise series
- Learn to adopt new ideas, from participation in the lecture program
- Plan effective work schedules, to meet the regular deadlines for submission of assessable work
Last updated: 4 March 2025