Effective Stakeholder Engagement (MGMT90266)

Graduate courseworkPoints: 12.5Online

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Overview

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Term 4 - Online
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Organisations are embedded within a complex network of internal and external stakeholder relationships – ranging from workers, investors, customers, and suppliers to local communities, regulators, unions, and other social movements. Because stakeholder interests differ, managers must be capable of reconciling these competing demands and interests to achieve sustainable outcomes. This subject examines how stakeholder management shapes organisational operations and strategic choices. The subject also provides students with practical analytical tools and skills associated with effectively engaging stakeholders in a more sustainable way. Topics include: understanding the role and power of stakeholders, stakeholder analysis and mapping, internal and external stakeholder relationships, stakeholder communication and influence, strategies for stakeholder engagement, dealing with stakeholder conflict, managing difficult stakeholder relationships, and building stakeholder coalitions for shared value.

Intended learning outcomes

On completion of this subject, students should be able to:

  • Demonstrate an understanding of different types of stakeholders, stakeholder interests and stakeholder relationships that make up an organisation's stakeholder ecosystem.
  • Explore how these stakeholder relationships can both hinder and help the organisation sustain competitive advantage.
  • Examine, map and evaluate an organisation's stakeholder ecosystem and explore the impact of stakeholder relationship dynamics on organisational outcomes.
  • Employ analytical tools and models to develop effective strategies for engaging different stakeholders and manage conflicts with and between stakeholders in an ethical way.

Generic skills

  • Analyse and review stakeholder management-related problems, and use different tools, techniques and analytical models to unpack and solve them.
  • Examine their own ideas and beliefs about how frontline managers can leverage stakeholder relationships to improve performance and compare them with the theories and observations of others.
  • Appreciate how insights drawn from different sources of evidence and competing perspectives can be used to develop actionable insights for improving organizational outcomes

Last updated: 4 March 2025