Retailing (MKTG30006)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Overview

Availability
Semester 1
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Retailing globally is in a state of rapid evolution – driven by technological advances, consumer trends, and global market dynamics. In this challenging and engaging environment, retail managers make complex decisions involving: retail strategy; complex retail channels; customer trends; retail locations; merchandise and service planning; training and motivating staff; the pricing, presentation and promotion of merchandise; and the impact of retail operations upon people, society and the environment. Agility and diverse capabilities are necessary to make these decisions efficiently and effectively, to create an edge in mature and crowded marketplaces. Omni-channel Retailing has a dual focus to: (1) introduce the fundamental concepts and principles of retail; and (2) explore the frontiers of retailing globally. This involves examining strategic and tactical retailing issues in complex retail environments—to enhance competitive advantage.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Explain the central role of retail in society, and the impact of key market/retail trends upon this sector in the local and global contexts;
  • Evaluate the omnichannel retail landscape to develop omnichannel retail experiences that dynamically evolve to anticipate shifting expectations of customers and enhance strategic competitive advantage;
  • Understand and apply appropriate frameworks to develop and implement effective retail marketing strategy to create value for the retailer and the customer;
  • Evaluate the implementation of the retail marketing strategy through the retail mix – including product and merchandise mix, pricing, location and store- design, promotions, and store management - to improve the total customer experience and retailer market competitiveness;
  • Interpret retail problems and be capable of critically evaluating and applying appropriate retail management models and evidenced-based techniques to generate solutions and support agile decision-making; and
  • Engage in responsible retailing with an awareness of social, cultural, and environmental responsibilities, and the sustainability implications of retail decisions and practices.

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • High level of development: oral communication; written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; receptiveness to alternative ideas.
  • Moderate level of development: use of computer software; accessing data and other information from a range of sources.
  • Some level of development: statistical reasoning; synthesis of data and other information; evaluation of data and other information.

Last updated: 14 March 2025

Eligibility and requirements

Prerequisites

Code Name Teaching period Credit Points
MKTG10001 Principles of Marketing
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Corequisites

None

Non-allowed subjects

None

Recommended background knowledge

Please refer to Prerequisites and Corequisites.

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 14 March 2025

Assessment

DescriptionTimingPercentage

Tutorial participation

Throughout the teaching period10%

Individual assignments: 5 x short quizzes

  • 1500 words
From Week 3 to Week 1015%

Group assignment (groups of 3-4 students)

  • 4000 words
From Week 10 to Week 1225%

End-of-semester exam

  • 2 hours
During the examination period50%

Last updated: 14 March 2025

Dates & times

  • Semester 1
    Principal coordinatorPeter Matheis
    Mode of deliveryOn Campus (Parkville)
    Contact hoursOne 2-hour lecture and one 1-hour tutorial per week
    Total time commitment170 hours
    Teaching period 3 March 2025 to 1 June 2025
    Last self-enrol date14 March 2025
    Census date31 March 2025
    Last date to withdraw without fail 9 May 2025
    Assessment period ends27 June 2025

    Semester 1 contact information

    Dr Peter Matheis: peter.matheis@unimelb.edu.au

Time commitment details

170 Hours

What do these dates mean

Visit this webpage to find out about these key dates, including how they impact on:

  • Your tuition fees, academic transcript and statements.
  • And for Commonwealth Supported students, your:
       -  Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
     

    Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.

Last updated: 14 March 2025

Further information

Last updated: 14 March 2025