Advanced Consumer Behaviour (MKTG90023)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
This subject is designed to provide a strong foundation in theories and research in the area of consumer behaviour. This will involve an examination and understanding of various topics in social sciences such as cognitive psychology, social psychology etc. and the application of these to understand consumer behaviours. We will cover various topics such as consumer processing of market information, how information is incorporated into decision-making, factors influencing decision-making, and major methodologies available for investigating consumer behaviours.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Examine the theoretical domains in consumer behaviour and related disciplines of psychology for use in studying consumer behaviour topics
- Critically evaluate key issues in consumer behaviour
- Describe past research which has led to the advancement of our understanding of consumer behaviours
- Conceptualise, formulate, and develop new research ideas to further our understanding of consumer behaviour
- Analyse the various methodologies used to understand consumer behaviour
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Reading, comprehending and critical evaluation of research articles published in various academic journals
- Integration, evaluation and synthesis of knowledge from various areas of consumer research and related disciplines
- Application of existing research methods in order to test hypotheses
- Oral and communication skills, through seminar discussions and presentations
- Written skills, developed through the assignments
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
Admission into one of the following:
- MC-COMMGMT Master of Commerce (Management)
- MC-COMMKTG Master of Commerce (Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Class participation
| Throughout the semester | 10% |
Individual assignment 1
| Week 3 | 10% |
Individual assignment 2
| Week 6 | 10% |
Individual assignment 3
| Week 9 | 10% |
Individual assignment 4
| Week 12 | 10% |
Individual research assignment
| During the examination period | 50% |
Last updated: 4 March 2025
Dates & times
- Semester 2
Coordinators Julie Ozanne and Fang-Chi Lu Mode of delivery On Campus (Parkville) Contact hours 36 hours (one 3 hour seminar per week) Total time commitment 170 hours Teaching period 28 July 2025 to 26 October 2025 Last self-enrol date 8 August 2025 Census date 1 September 2025 Last date to withdraw without fail 26 September 2025 Assessment period ends 21 November 2025 Semester 2 contact information
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 4 March 2025
Further information
- Texts
Last updated: 4 March 2025