The Business of Music (MUSI20206)
Undergraduate level 2Points: 12.5Online
About this subject
Contact information
Semester 1
For all administrative enquiries, e.g. enrolment, class registration, special consideration enquiries: Contact Stop 1
For all academic enquiries, e.g. assessment, subject matter enquiries:
Imogen Cygler: imogen.cygler@unimelb.edu.au
Semester 2
For all administrative enquiries, e.g. enrolment, class registration, special consideration enquiries: Contact Stop 1
For all academic enquiries, e.g. assessment, subject matter enquiries:
Imogen Cygler: imogen.cygler@unimelb.edu.au
Overview
| Availability | Semester 1 - Online Semester 2 - Online |
|---|---|
| Fees | Look up fees |
This subject has been designed and developed for online delivery and assessment only.
This subject introduces the business practices of the music industry.
Aspects of copyright, marketing, law, management, contracts, sales, distribution, ownership, and merchandising will be examined in relation to areas such as touring, recording deals, digital streaming, live performance, music placement in film, TV, sport and advertising, video clips and video games.
This subject is delivered online as a lecture featuring high-level music industry guests illuminating the fundamentals of the music industry.
Each lecture will be assessed by weekly on-line quizzes and students will select one topic for specialisation for the final assignment.
Intended learning outcomes
On completion of this subject, students should be able to:
- articulate the relationship between music creation and commercialisation;
- identify and contextualize key elements of the music industry;
- critically analyse various examples of music business practice.
Generic skills
On successful completion of this subject, students should have developed:
- skills in accessing current music industry research from international databases, web sites, journals and texts;
- the ability to analyse and critique creative and commercial music projects;
- high-level conceptual and applied skills.
Last updated: 14 March 2025