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  3. The Business of Music

The Business of Music (MUSI20206)

Undergraduate level 2Points: 12.5On Campus (Southbank)

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Overview

Year of offer2017
Subject levelUndergraduate Level 2
Subject codeMUSI20206
Campus
Southbank
Availability
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

This subject introduces the business practices of the music industry. Aspects of copyright, marketing, law, management, contracts, sales, distribution, ownership, and merchandising will be examined in relation to areas such as touring, recording deals, digital streaming, live performance, music placement in film, TV, sport and advertising, video clips and video games. This subject is delivered as a lecture featuring high-level music industry guests illuminating the fundamentals of the music industry. Each lecture will be assessed by weekly on-line quizzes and students will select one topic for specialisation for the final assignment.

Intended learning outcomes

On completing this subject students should be able to:

  • understand the relationship between music creation and commercialisation
  • identify and contextualize key elements of the music industry
  • critically analyse various examples of music business practice

Generic skills

On successful completion of this subject, students should have developed:

  • Skills in accessing current music industry research from international databases, web sites, journals and texts
  • The ability to analyse and critique creative and commercial music projects
  • High-level conceptual and applied skills

Last updated: 16 August 2017