Influence and Persuasion (PSYC90105)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

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Semester 1
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This subject will explore the psychological theories of influence and persuasion, including recent developments in persuasion that occurs outside our conscious awareness. We will discuss how to apply these theories in order to be more persuasive and influential in work environments, communication design, and advertising.  These influence strategies will help you become a more confident decision-maker. We will explore influence in a range of scenarios at the individual and group level in real-world applications of the theories.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Understand the fundamental theories of influence and persuasion
  • Critically evaluate methods of influence and persuasion from a psychological perspective
  • Understand the importance of applying influence theory in real-world persuasion scenarios
  • Create persuasive messages based on the theories of influence and persuasion

Last updated: 4 March 2025