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200pt Program // Structure
Structure
200 credit points
The Master of Management (Marketing) 200 Point (200pt) program consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
To obtain the degree students must complete:
- 37.5 credit points of Year 1 (the first semester of the program) Foundation core subjects
- 12.5 credit points of Year 1 (the first semester of the program) Foundation selective subject
- 25 credit points of Year 1 (the second semester of the program) core subjects
- 50 credit points of Discipline core subjects
- 12.5 credit points of Capstone core subject (the final semester of the program)
- 62.5 credit points of Capstone selective and Elective subjects including
- A minimum of 12.5 credit points of Capstone selective subject(s)
Study options
Year 1 (the first semester of the program) Foundation core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90037 | Managing for Value Creation |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90141 | Business Analysis and Decision Making |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90140 | Management Competencies |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Year 1 (the first semester of the program) Foundation selective subject
Code | Name | Study period | Credit Points |
---|---|---|---|
ACCT90041 | Fundamentals in Accounting |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
ECON90015 | Managerial Economics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
FNCE90065 | Fundamentals of Finance |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Year 1 (the second semester of the program) core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90280 | Managerial Decision Analytics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90049 | Marketing, Society and Sustainability | Semester 1 (On Campus - Parkville) |
12.5 |
Capstone core subject (the final semester of the program)
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Capstone selective subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90473 | Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
|
12.5 |
BUSA90485 | Global Business Practicum |
January (Off Campus)
June (Off Campus)
November (Off Campus)
|
12.5 |
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Elective subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
ACCT90031 | Sustainability Reporting & Management | Semester 2 (On Campus - Parkville) |
12.5 |
BUSA90473 | Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
|
12.5 |
BUSA90485 | Global Business Practicum |
January (Off Campus)
June (Off Campus)
November (Off Campus)
|
12.5 |
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
BUSA90529 | Building Entrepreneurial Ventures | November (On Campus - Parkville) |
12.5 |
ECON90016 | Environmental Economics and Strategy | Not available in 2024 | 12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
FNCE90087 | Sustainable Investment | Semester 2 (On Campus - Parkville) |
12.5 |
IBUS90008 | Global Value Chains | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90026 | Supply Chain Management | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90031 | Project Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90032 | Operations and Process Management | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90146 | Strategic Management |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90165 | Social Entrepreneurship | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90001 | Omnichannel Retail | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90040 | Sales | Not available in 2024 | 12.5 |
MULT90014 | Business Risk Management | Winter Term (On Campus - Parkville) |
12.5 |
MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
LAWS90125 | Fundamentals of Intellectual Property |
February (On Campus - Parkville)
August (On Campus - Parkville)
|
12.5 |
MGMT90037 | Conflict and Negotiation |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90273 | Service Supply Chain Management | August (Online) |
6.25 |
MGMT90258 | Supply Chain Analytics |
May (Online)
November (Online)
|
6.25 |
Last updated: 30 January 2024