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Master of Marketing (294BE) // Course structure
About this course
Contact
Melbourne Business School
Degree Program Services
Email: programservices@mbs.edu
Coordinator
Jim Frederickson
Course structure
The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.
Subject options
Required subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90060 | Data Analysis |
January (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90042 | Consumer Behaviour | May (On Campus - Parkville) |
12.5 |
BUSA90261 | Marketing Strategy | Winter Term (On Campus - Parkville) |
12.5 |
BUSA90258 | Marketing Research | April (On Campus - Parkville) |
12.5 |
BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
Electives
The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90299 | Product Management | Not available in 2025 | 12.5 |
BUSA90273 | Negotiations |
Summer Term (On Campus - Parkville)
April (On Campus - Parkville)
August (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90172 | Leadership and Change | September (On Campus - Parkville) |
12.5 |
BUSA90248 | Marketing Communications | January (On Campus - Parkville) |
12.5 |
BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
Last updated: 7 November 2024