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Master of Management (Marketing) (MC-MGMTMKT) // Attributes, outcomes and skills
About this course
Contact
Program Director:
Dr Gamze Koseoglu
gamze.koseoglu@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Contact Stop 1
Future Students:
Further information: study.unimelb.edu.au
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Director
Gamze Koseoglu
Intended learning outcomes
On completion of this course, graduates should be able to:
- Analyse complex marketing problems and apply relevant theories, concepts and models to generate appropriate solutions
- Develop, evaluate and apply comprehensive marketing plans using foundational and advanced marketing principles
- Analyse the psychological and external factors that influence consumer decisions and incorporate these insights into marketing strategies
- Identify and address ethical challenges in marketing management and make informed, responsible decisions
- Employ both qualitative and quantitative research methods to analyse data and enhance marketing strategies
- Utilize artificial intelligence and digital marketing tools to optimize marketing strategies.
Generic skills
On successful completion of this degree graduates should demonstrate the ability to:
- Critically evaluate evidence in support of an argument or proposition
- Problem solve through the application of theories, principles and data
- Communicate ideas, theories and solutions to peers and the wider community
- Synthesize ideas, theories and data in developing solutions to problems
- Use research skills to retrieve information from a variety of sources
- Engage in collaborative activities such as group-based work and activities
- Interpret and communicate research results to specialist and non-specialist audiences
Graduate attributes
On successful completion of this degree, graduates should be:
- Adept at analysing and evaluating evidence in managerial decision making in an area of commerce specialisation
- Strategic and critical thinkers in relation to business and commerce related issues and in developing solutions to problems in organisations and in society
- Effective decision makers in business and commerce
- Cognisant of the critical importance of the means by which organisations attract and retain business customers and/or consumers, including but not limited by value creation through understanding customer needs, relationships, value appropriation through strategy and pricing, and measuring value through market research and marketing metrics
- Competent in critical evaluation of evidence in support of an argument or proposition
- Problem solvers in management through the application of appropriate management theories, principles and data
- Clear in articulating managerial issues, ideas theories and solutions to a range of audiences in written and oral form
- Adept at synthesising ideas, theories and data in developing solutions to business and commerce problems
- Ethical in their work practice through a knowledge of corporate governance processes
- Proficient in conducting research, including accessing information and evidence from a range of sources
- Collaborative in their work practice
Last updated: 18 November 2025