Master of Management (Marketing) (MC-MGMTMKT)
Masters (Coursework)Year: 2025 Delivered: On Campus (Parkville)
About this course
Contact
Program Director:
Dr Gamze Koseoglu
gamze.koseoglu@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Contact Stop 1
Future Students:
Further information: study.unimelb.edu.au
Submit an enquiry
This course is available in My Course Planner
Director
Gamze Koseoglu
Overview
| Award title | Master of Management (Marketing) |
|---|---|
| Year & campus | 2025 — Parkville |
| CRICOS code | 064503C |
| Fees information | Subject EFTSL, level, discipline and census date |
| Study level & type | Graduate Coursework |
| AQF level | 9 |
| Credit points | 200 credit points |
| Duration | 24 months full-time or 48 months part-time |
The Master of Management (Marketing) provides foundational training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain business customers and/or consumers, including but not limited by value creation through understanding customer needs, relationships, value appropriation through strategy and pricing, and measuring value through market research and marketing metrics.
Links to further information
This course is available in My Course Planner
My Course Planner is an interactive web application that allows you to explore your study options and decide which subjects and major(s), minors and/or specialisations are right for you.
Entry requirements
1. In order to be considered for entry, applicants must have completed:
- an undergraduate degree in any discipline, or equivalent.
Meeting these requirements does not guarantee selection.
2. In ranking applications, the Selection Committee will consider:
- prior academic performance.
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments.
4. Applicants are required to satisfy the university’s English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 7 is required (with no individual band less than 6.5).
Notes:
- Applicants with an undergraduate degree in a business/commerce or related discipline, or with a degree in any discipline with appropriate business breadth or minor, may be awarded up to 50 points of credit.
- Students who discontinue from the Master of Management (Marketing) but have successfully completed the requirements of the Graduate Certificate in Management or the Graduate Diploma in Management will be eligible to receive the Graduate Certificate in Management or the Graduate Diploma in Management, respectively, as an exit award.
Guaranteed Pathway
For those applicants with an undergraduate degree in any discipline who are assessed as not meeting the University of Melbourne WAM-equivalent requirement for entry into the Master of Management (Marketing), a place in the Graduate Certificate in Business may be offered. Successful completion of the Graduate Certificate with a minimum average WAM of 70, and no failed subjects, provides a guaranteed pathway into the 200-point Master of Management (Marketing). Advanced Standing for subjects completed in the Graduate Certificate in Business will be provided where subjects undertaken align with equivalent foundation subjects to be completed as part of this degree.
Inherent requirements (core participation requirements)
Inherent requirements are the abilities, knowledge and skills needed to complete this course that must be met by all students. For information on the inherent requirements specific to this course contact the course/program coordinator. In some circumstances reasonable adjustments may be available to enable students to meet these requirements while still preserving the academic integrity of the university's learning, assessment and accreditation processes. For more information on how to seek these adjustments refer to the Student Equity and Disability Support website: https://services.unimelb.edu.au/student-equity/home
Intended learning outcomes
1. Learning Goal
Graduates of this degree will be adept at obtaining, analysing, synthesising and evaluating evidence in management decision making in an area of commerce specialisation.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Describe and explain the body of knowledge, including recent developments, influencing markets and guiding the management of organisations
- Evaluate the impact of a variety of cultural and environmental factors on the organisation and in the market
- Identify and apply methods for researching business related problems
2. Learning Goal
Graduates of this degree will be strategic and critical thinkers in relation to business and commerce related issues and in developing solutions to problems in organisations and in society.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Explain, critically analyse and reflect on factors that influence decision making in firms and the economy
- Identify strategic issues and solutions in relation to economic problems and activity within firms
- Apply knowledge of theory to analyse real and hypothetical problems in different markets both domestically and internationally
- Demonstrate creativity and initiative in the application of knowledge to problem solving and innovation
3. Learning Goal
Graduates of this degree will be effective decision makers in business and commerce.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Apply basic mathematical and/or statistical techniques to analyse business data
- Apply research techniques to business related problems
- Evaluate the applicability of various theories and techniques to business related problems
- Employ a range of tools of analysis pertinent to the evaluation of evidence in business sector
- Use evidenced-based research techniques to support decisions
- Apply ethical principles and corporate governance strategies to address real world issues and problems
- Demonstrate a capacity to successfully work independently with personal accountability
- Execute a project requiring research or real-world application
4. Learning Goal
Graduates of this degree will be competent in professional knowledge and skills in the marketing discipline in preparation for entry into the marketing profession.
Learning objectives to achieve this goal
On successful completion of this degree students will be able to:
- Understand and apply principles, theories and models pertaining to the marketing discipline
- Analyse and evaluate the key areas needed to become a successful marketing manager including managing innovation and change, strategies to motivate and lead, strategies for engaging with national and global markets and strategies for the development for market-oriented organisations
- Critically analyse organisation based problems and apply relevant models and theories to generate effective solutions
- Appraise recent developments in the marketing discipline
- Apply marketing principles by conducting an in-depth marketing plan project using a real-world company
- Critically evaluate a marketing plan
Generic skills
On successful completion of this degree students should have enhanced their skills in:
- Critical evaluation of evidence in support of an argument or proposition
- Problem solving in marketing through the application of appropriate marketing theories, principles and data
- Communication of marketing and commerce related ideas, theories and solutions to peers and the wider community
- Ability to synthesize ideas, theories and data in developing solutions to marketing problems
- Ethical practice through a knowledge of corporate governance processes and implementation
- Research skills including the retrieval of information from a variety of sources
- Demonstrate a capacity to successfully engage in collaborative activities such as group-based work and activities
- Interpret and communicate research results to specialist and non-specialist audiences
Graduate attributes
On successful completion of this degree, graduates should be:
- Adept at analysing and evaluating evidence in managerial decision making in an area of commerce specialisation
- Strategic and critical thinkers in relation to business and commerce related issues and in developing solutions to problems in organisations and in society
- Effective decision makers in business and commerce
- Cognisant of the critical importance of the means by which organisations attract and retain business customers and/or consumers, including but not limited by value creation through understanding customer needs, relationships, value appropriation through strategy and pricing, and measuring value through market research and marketing metrics
- Competent in critical evaluation of evidence in support of an argument or proposition
- Problem solvers in management through the application of appropriate management theories, principles and data
- Clear in articulating managerial issues, ideas theories and solutions to a range of audiences in written and oral form
- Adept at synthesising ideas, theories and data in developing solutions to business and commerce problems
- Ethical in their work practice through a knowledge of corporate governance processes
- Proficient in conducting research, including accessing information and evidence from a range of sources
- Collaborative in their work practice
Course structure
Completion of one entry point program is required.
The Master of Management (Marketing) has two entry point programs: 200pt and 150pt programs.
The 200 Point (200pt) Master of Management (Marketing) consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
Students who are in a 150 point version of the course should refer to the 'majors, minors and specialistions' section for their course structure.
Subject options (200pt program)
Foundation subjects
Students must complete the following subjects in their first semester of study:
Foundation core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90037 | Managing for Value Creation |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90141 | Business Analysis and Decision Making |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90140 | Management Competencies |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects in their first semester of study:
Foundation selectives
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90041 | Fundamentals in Accounting |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| ECON90015 | Managerial Economics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| FNCE90065 | Fundamentals of Finance |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Core subjects
Students must complete the following subjects in their second semester of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90280 | Managerial Decision Analytics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline core subjects
Students must complete the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 1 (On Campus - Parkville) |
12.5 |
Capstone subjects
Students must complete the following subjects:
Capstone core subject (final semester)
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects:
Capstone selective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90473 | Business Practicum |
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Early-Start) (Off Campus)
Semester 2 (Early-Start) (Off Campus)
|
12.5 |
| ENGR90039 | Creating Innovative Professionals | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Elective subjects
Students must complete four subjects from the following list:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90031 | Sustainability Reporting & Management | Semester 2 (On Campus - Parkville) |
12.5 |
| BUSA90473 | Business Practicum |
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Early-Start) (Off Campus)
Semester 2 (Early-Start) (Off Campus)
|
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | Not available in 2025 | 12.5 |
| ECON90016 | Environmental Economics and Strategy | Not available in 2025 | 12.5 |
| ENGR90039 | Creating Innovative Professionals | Semester 2 (On Campus - Parkville) |
12.5 |
| FNCE90087 | Sustainable Investment | Semester 2 (On Campus - Parkville) |
12.5 |
| IBUS90008 | Global Value Chains |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90026 | Supply Chain Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90031 | Project Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90032 | Operations and Process Management | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90146 | Strategic Management |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90165 | Social Entrepreneurship | Not available in 2025 | 12.5 |
| MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90001 | Omnichannel Retail | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2025 | 12.5 |
| MULT90014 | Business Risk Management | Winter Term (On Campus - Parkville) |
12.5 |
| MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
| LAWS90125 | Fundamentals of Intellectual Property |
March (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
| MGMT90037 | Conflict and Negotiation |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
| MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90273 | Service Supply Chain Management | Summer Term (Online) |
6.25 |
| MGMT90258 | Supply Chain Analytics | June (Online) |
6.25 |
Majors, minors & specialisations
| Name | Credit Points |
|---|---|
| 150pt Program | 150 |
| 200pt Program | 200 |
Duration
Part-time, full-time and accelerated study plan options:
The 200 point study plan can be completed in 18 to 24 months of full-time study.
- Full-time students take four subjects per standard semester for four semesters (approximately 2 years) and may opt to take additional subjects in summer and winter semesters to reduce the duration of their program.
- Part-time students usually enrol in one or two subjects per semester.
The 150 point study plan can be completed in 12 to 18 months of full-time study.
- Full-time students take four subjects per standard semester for three semesters (approximately 1.5 years) and may opt to take additional subjects in summer and winter semesters to reduce the duration of their program.
- Part-time students usually enrol in one or two subjects per semester.
Graduate Certificate in Management
Students enrolled in any Master of Management programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Certificate in Management.
- Master of Management students enrolled in 200 point programs who wish to exit with the Graduate Certificate must complete 100 points of Master of Management subjects (50 points of which must be core subjects).
- Master of Management students with cognate backgrounds who are following the 150 point study plan and wish to exit with the Graduate Certificate must complete 50 points of Master of Management subjects (25 points of which must be core subjects).
Graduate Diploma in Management
Students enrolled in any Master of Management programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Diploma in Management.
- Master of Management students enrolled in 200 point programs who wish to exit with the Graduate Diploma must complete 150 points of Master of Management subjects (75 points of which must be core subjects).
- Master of Management students with cognate backgrounds who are following the 150 point study plan and wish to exit with the Graduate Diploma must complete 100 points of Master of Management subjects (50 points of which must be core subjects).
Last updated: 21 April 2025