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Master of Management (Marketing) (MC-MGMTMKT) // Course structure
About this course
Contact
Program Director:
Dr Gamze Koseoglu
gamze.koseoglu@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Contact Stop 1
Future Students:
Further information: study.unimelb.edu.au
Submit an enquiry
This course is available in My Course Planner
Director
Gamze Koseoglu
Course structure
Completion of one entry point program is required.
The Master of Management (Marketing) has two entry point programs: 200pt and 150pt programs.
The 200 Point (200pt) Master of Management (Marketing) consists of 16 subjects comprising four foundation subjects, two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
Students who are in a 150 point version of the course should refer to the 'majors, minors and specialistions' section for their course structure.
Subject options (200pt program)
Foundation subjects
Students must complete the following subjects in their first semester of study:
Foundation core subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90037 | Managing for Value Creation |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90141 | Business Analysis and Decision Making |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90140 | Management Competencies |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects in their first semester of study:
Foundation selectives
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90041 | Fundamentals in Accounting |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| ECON90015 | Managerial Economics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| FNCE90065 | Fundamentals of Finance |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Core subjects
Students must complete the following subjects in their second semester of study:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90280 | Managerial Decision Analytics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline core subjects
Students must complete the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90049 | Marketing, Society and Sustainability | Semester 1 (On Campus - Parkville) |
12.5 |
Capstone subjects
Students can take their capstone option as other 25 points of coursework capstone subjects, or 25 points of research subjects.
Coursework option
Students must complete the following subject:
Capstone core subject (final semester)
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects:
Capstone selective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90473 | Business Practicum |
Semester 1 (Extended) (Off Campus)
Semester 2 (Extended) (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
January (Off Campus)
Semester 1 (Extended) (Off Campus)
Semester 2 (Extended) (Off Campus)
|
12.5 |
| ENGR90039 | Creating Innovative Professionals | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Research option
Students who wish to take the research option must have completed at least 100 points and have achieved a WAM of 80 across all subjects completed.
Places in the research subjects are limited and students will be required to obtain Program Director approval prior to undertaking the research option. Students may be required to submit a research proposal prior to enrolling and/or a selected supervisor of the special topics subject.
Students must complete the following subject :
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90206 | Management & Marketing Special Topics 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Students must complete one of the following subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90195 | Advanced Management Theory | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
| IBUS90006 | Advanced International Business | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90193 | Advanced Human Resource Management | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90196 | Advanced Operations Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90197 | Advanced Organisational Behaviour | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90200 | Advanced Strategic Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
Elective subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| ACCT90031 | Sustainability Reporting & Management | Semester 2 (On Campus - Parkville) |
12.5 |
| BUSA90473 | Business Practicum |
Semester 1 (Extended) (Off Campus)
Semester 2 (Extended) (Off Campus)
|
12.5 |
| BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
November (Off Campus)
|
12.5 |
| BUSA90525 | Business and Economics Internship |
January (Off Campus)
Semester 1 (Extended) (Off Campus)
Semester 2 (Extended) (Off Campus)
|
12.5 |
| BUSA90529 | Building Entrepreneurial Ventures | Not available in 2026 | 12.5 |
| ECON90016 | Environmental Economics and Strategy | Not available in 2026 | 12.5 |
| ENGR90039 | Creating Innovative Professionals | Semester 2 (On Campus - Parkville) |
12.5 |
| FNCE90087 | Sustainable Investment | Semester 2 (On Campus - Parkville) |
12.5 |
| IBUS90008 | Global Value Chains |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90026 | Supply Chain Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90031 | Project Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90032 | Operations and Process Management | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90146 | Strategic Management |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MGMT90165 | Social Entrepreneurship | Not available in 2026 | 12.5 |
| MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90001 | Omnichannel Retail | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90040 | Sales | Not available in 2026 | 12.5 |
| MULT90014 | Business Risk Management | Winter Term (On Campus - Parkville) |
12.5 |
| MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
| LAWS90125 | Fundamentals of Intellectual Property |
March (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
| MGMT90037 | Conflict and Negotiation |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
|
12.5 |
| MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90267 | Artificial Intelligence in Organisations | Term 2 (Online) |
12.5 |
Last updated: 18 November 2025