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  • Research ProjectECOM90021

    Offered:Semester 2Year:2019

    This subject provides students with the experience of carrying out research independently on specific topics. The student is required to conduct and present the results of an independent piece of applied econometrics research both orally and as an extended essay.

  • Econometrics of Markets and CompetitionECOM40007

    Offered:Semester 2Year:2019

    This course teaches students how to build econometric models from economic theory to investigate how markets operate, and evaluate policy-relevant questions. Applications of econometric tools developed in this course will be highlighted in various fields of economics including industrial organisa...

  • Advanced Studies in Econometrics 2ECOM90019

    Offered:Semester 2Year:2019

    The substantive content of the Advanced Studies subject will include current research projects being conducted by Faculty staff and/or visiting scholars. Alongside the Economics Thesis Workshop, which enhances the preparation of the student’s research project, Advanced Studies will provide gradu...

  • Forecasting in Economics and BusinessECOM20002

    Offered:Semester 1Year:2019

    This subject is an introduction to single equation forecasting methods and their applications to business, finance, economics and marketing. Special emphasis will be given to core forecasting techniques with the widest applicability. Attention will be paid to modelling and forecasting trends and ...

  • Time Series Analysis and ForecastingECOM30004

    Offered:Semester 2Year:2019

    Normally topics will include current techniques used in forecasting in finance, accounting and economics such as regression models, Box-Jenkins, ARIMA models, vector autoregression, causality analysis, cointegration and forecast evaluation, and ARCH models. The computer software used is Eviews.

  • Marketing StrategyMKTG90005

    Offered:Semester 1, Semester 2Year:2019

    This subject serves as a capstone subject for the Master of Management (Marketing) integrating previous knowledge and skills acquired in other marketing subjects. This subject examines the task of preparing, implementing, and adjusting strategic marketing decisions and plans. It also introduces s...

  • Product ManagementMKTG90002

    Offered:Semester 1Year:2019

    Product development is an important source of profitability as existing markets become price competitive and saturated. However, the process of product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and el...

  • NeuromarketingMKTG90033

    Offered:Semester 1Year:2019

    Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include functional implications of key brain s...

  • Consumer BehaviourMKTG20001

    Offered:Semester 1Year:2019

    Topics include the introduction and application of buyer behaviour concepts to marketing decision making; consumer behaviour models; the identification of psychological variables which influence customer decision making; external factors affecting consumer behaviour; and an introduction to a vari...

  • Global MarketingMKTG20009

    Offered:Semester 1Year:2019

    This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; internation...

  • Applied Syndicate ProjectMKTG90032

    Offered:Semester 1, Semester 2Year:2019Quotas apply

    The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups (2-4/group) to a Project Organisation operating in the Marketing, Communications and/or Media industries. Working in teams, they will undertake a structured mark...

  • International Marketing ManagementMKTG90012

    Offered:Semester 1, Semester 2Year:2019

    International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global...

  • Market and Business ResearchMKTG20004

    Offered:Semester 2Year:2019

    This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial val...

  • Retail ManagementMKTG30006

    Offered:Semester 1Year:2019

    Retail Management examines one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local an...

  • Strategic MarketingMKTG20008

    Offered:Semester 2Year:2019

    Strategic marketing builds on the concepts and skills learned in other marketing subjects. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage...

  • NeuromarketingMKTG30008

    Offered:Semester 2Year:2019

    This subject examines the brain systems, research tools and insights from the brain and psychological sciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for ...

  • Management Accounting ResearchACCT90020

    Offered:Semester 1Year:2019

    This subject is intended for students interested in the study of contemporary research in management accounting, planning and control. The focus of the subject is on factors that influence the design and operation of the management control systems and the determinants of success of such systems. ...

  • Research in Management AccountingACCT40002

    Offered:Semester 1Year:2019

    This subject introduces students to the major streams of research in Management Accounting. We examine research into the factors that influence the design of management accounting systems and the factors that influence the success of these systems. The subject content and delivery is designed aro...

  • Financial Statement AnalysisACCT90002

    Offered:Semester 1, Semester 2Year:2019

    Financial Statement Analysis seeks to introduce students to the analysis and use of financial information for decision-making purposes. The subject considers how the information disclosed can be best utilised by creditors and investors in making their lending and investing decisions. Students con...

  • Strategic Cost ManagementACCT90009

    Offered:Semester 1, Semester 2Year:2019

    Strategic Cost Management examines the interface of cost accounting and managerial decision making.  Students are introduced to the concepts and processes that underpin the development of cost accounting systems and are taught a range of techniques to analyse and evaluate the cost information cap...