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Marketing (BUSA90245)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Overview
Availability | July |
---|---|
Fees | Look up fees |
The Marketing course focuses on the design, development and implementation of successful marketing strategy in contemporary organisations. It is based on the identification, creation, growth and protection of market-based assets that influence demand. The course present students with the management issues of marketing analysis, marketing planning and marketing implementation in a range of contexts, including industrial and consumer markets and private and public sectors. Marketing utilises a range of pedagogies including lectures, tutorials, cases studies, projects and applied exercises.
Intended learning outcomes
On completion of this subject, students should be able to:
- develop an organisational marketing orientation;
- evaluate and manage critical market-based assets;
- undertake a marketing analysis and draft a marketing plan;
- apply theories of consumer and organisational purchasing behaviour;
- segment and target markets and apply positioning strategies;
- apply marketing mix elements in positioning and differentiating an offering;
- apply product management frameworks including life cycle and portfolio models, and new product development models;
- apply brand management frameworks in marketing strategy;
- apply integrated marketing communications frameworks for the management of advertising, selling and promotions;
- explain value concepts in pricing and apply effective pricing models in a range of marketing situations;
- apply channel management principles in the design, maintenance and evaluation of market access functions.
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Admission into one of the following:
- MC-BA Master of Business Administration
- MC-BAPT Master of Business Administration
- MC-BA218 Master of Business Administration
AND
One of
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
September (On Campus - Parkville)
April (On Campus - Parkville)
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
April (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
Summer Term (On Campus - Parkville)
|
6.25 |
OR
One of: BUSA90351 BUSA90350 BUSA90352 BUSA90354 BUSA90353
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Class participation & contribution to learning
| Throughout the teaching period | 15% |
Syndicate project equivalent of 2,000 words individual
| Second half of the teaching period | 35% |
End-of-semester examination
| During the examination period | 50% |
Last updated: 31 January 2024
Dates & times
- July
Mode of delivery On Campus (Parkville) Contact hours 30 hours Total time commitment 170 hours Pre teaching start date 25 June 2024 Pre teaching requirements students are required to complete approximately 30 hours of readings to prepare for the subject during pre-teaching period Teaching period 25 July 2024 to 25 August 2024 Last self-enrol date 1 July 2024 Census date 26 July 2024 Last date to withdraw without fail 9 August 2024 Assessment period ends 25 August 2024
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
This subject is only available to students admitted to GD-BA, GD-MKTG, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to GD-BA, GD-MKTG, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Business Administration - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 31 January 2024