1. Handbook
  2. Subjects
  3. Marketing Strategy
  4. Assessment

Marketing Strategy (BUSA90261) // Assessment

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Assessment

DescriptionTimingPercentage

Contribution to class learning; Attendance at lectures and workshops, instructor evaluation

Throughout the teaching period10%

Case preparation and discussion

  • 500 words
Throughout the teaching period10%

Syndicate project: First strategy report

  • 200 words (equivalent)
Week 14%

Syndicate project; Presentation of performance

  • 600 words (equivalent)
Throughout the teaching period12%

Syndicate project; Final strategy report

  • 1200 words (equivalent)
Week 1024%

End-of-semester examination, equivalent of 1500 words

  • 90 minutes
Hurdle requirement: Students are required to pass the exam to pass the subject		During the examination period40%
Hurdle requirement: 90% attendance to classes Throughout the teaching periodN/A

Last updated: 31 January 2024