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Consumer Culture, Media and Lifestyle (CULS20014)
Undergraduate level 2Points: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Semester 1
Overview
Availability | Semester 1 |
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Fees | Look up fees |
What is lifestyle? When and how did the concept develop, and what functions does it serve in consumer culture today? How is it represented and constructed through contemporary media cultures? How does it relate to parallel concepts like taste, style and identity? This subject frames lifestyle as the site where consumer culture and individual identity intersect, where identities are produced through our interactions with the commodities and media we consume. It approaches lifestyle as the relatively recent invention of advertising, marketing, popular media and related institutions and discourses, contextualizing it within the broader rise of modern consumer culture, in order to provide a historical framework for understanding the rise and global spread of lifestyle culture today.
The subject engages key theories for understanding consumer culture and media from Marxist accounts of commodity fetishism and alienated labour to social theories of DIY-selves and reflexive individualism. On completion of this subject, students should be able to analyse the complex relations between contemporary consumer culture, lifestyle discourse, popular media and individual identity formation, and to trace the workings of these relations through selected cultural sites that may include advertisements, streaming series, apps and digital platforms, and everyday practices like shopping.
Intended learning outcomes
On successful completion of the subject, students should have:
- An understanding of the historical, social, and cultural dimensions of modern consumer culture
- The ability to comprehend how modern consumer culture has produced the concept of lifestyle; as an amalgam of consumption, taste and individual identity
- The ability to appreciate the complex relationships between the economic structure of late capitalism and the cultural phenomenon of lifestyle
- Familiarity with some of the major critical approaches to the study of consumer culture and be able to use these approaches in their own work.
Generic skills
At the completion of this subject, students should gain the following generic skills:
- Acquired advanced research and analytic skills
- Developed critical and ethical self-awareness
- Acquired an ability to develop and communicate effective arguments in both oral and written form
- Acquired basic skills in media and information literacy and management.
Last updated: 27 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
CICU20017 Lifestyle and Consumer Culture
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 27 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
A collaborative presentation on a weekly topic, live in class, or by video option
| From Week 3 to Week 6 | 35% |
Short essay
| Mid semester | 20% |
Research essay
| During the examination period | 45% |
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures. | Throughout the teaching period | N/A |
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
Last updated: 27 April 2024
Dates & times
- Semester 1
Coordinator Pinar Fontini Mode of delivery On Campus (Parkville) Contact hours Total 30 hours: a 1.5-hour lecture and a 1-hour tutorial per week. Total time commitment 170 hours Teaching period 26 February 2024 to 26 May 2024 Last self-enrol date 8 March 2024 Census date 3 April 2024 Last date to withdraw without fail 3 May 2024 Assessment period ends 21 June 2024 Semester 1 contact information
Time commitment details
170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 27 April 2024
Further information
- Texts
Prescribed texts
A subject reader will be available.
- Related Handbook entries
This subject contributes to the following:
Type Name Major Screen and Cultural Studies - Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Biomedicine
- Bachelor of Commerce
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 27 April 2024