Assessment: Marketing Communications (MECM30013)

Assessment

Description	Timing	Percentage
Group project: 10-minute tutorial presentation and summary report 800 words (each)	Throughout the semester	20%
A written campaign analysis 1200 words	Mid semester	30%
A written marketing communications campaign plan 2000 words	During the examination period	50%
Hurdle requirement: 1. Attendance hurdle requirement: This subject has a minimum requirement of 80% attendance at tutorials, seminars, or workshops. There is an expectation that students attend lectures.	Throughout the teaching period	N/A
Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval.	Throughout the semester	N/A

Last updated: 19 March 2024