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  3. Media Convergence and Digital Culture

Media Convergence and Digital Culture (MECM90007)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90007
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject offers an advanced critical examination of the impact of digital technology on contemporary media industries and cultural practices. We will examine the way the internet and new modes of collaborative production in the Web 2.0 environment are driving the transformation of all media sectors, including cinema, music, video, gaming and television. Through case studies in these sectors and close analysis of contemporary internet practices, students will engage with key debates about digital culture, including the transformation of audiences, the emergence of new media platforms, the role of peer to peer networks and social media and the changing nature of power in the digital era.

Intended learning outcomes

On successful completion of this subject, students will be able to:

  • demonstrate high-level understanding of the complex forces underlying technological changes in media industries;
  • develop critical analyses of the effects of digital technology upon contemporary media form and content; and
  • engage in informed debates about the social and political impact of digital culture in the twenty-first century.

Generic skills

At the completion of this subject, students should gain the following generic skills:

  • identify and apply appropriate research methods and theoretical frameworks for independent study of media industries and digital culture;
  • demonstrate an advanced capacity for critical analysis of the theoretical and practical contexts relevant to this area; and
  • demonstrate high-level capacity to communicate research relating to media industries and digital culture in written and oral presentations.

Last updated: 2 August 2019