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Strategic Political Communication (MECM90010)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90010
FeesSubject EFTSL, Level, Discipline & Census Date

This subject examines the strategies used by political actors to communicate with a focus on political, public and government communication. Topics covered include theories of political communication and how news media cover politics, ‘spin’ and PR methods used by politicians to manage the media, political advertising, political oratory, government communication and broadcast political interviews.

Intended learning outcomes

On completion of this subject students should:

  • be able to demonstrate understanding of key studies and major theoretical frameworks deployed in the analysis of strategic political communication;
  • be able to critically analyse the relationship between media and political processes;
  • be able to demonstrate an advanced understanding of how communication operates within and across various political, public and government contexts.

Generic skills

On completion of this subject students should:

  • be able to demonstrate an advanced capacity for critical, analytical and independent thinking in both theoretical and practical contexts of debate and interaction;
  • be able to demonstrate competence in advanced library searches and information retrieval;
  • be able to demonstrate conformity to academic protocols of presentation and research procedures.

Eligibility and requirements





Non-allowed subjects


Recommended background knowledge

Media & Communication, Politics and International Studies or Public Policy at Undergraduate level

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home


Additional details

  • A project consisting of 1000 words (20%) due a week after the intensive teaching period.
  • A written essay of 4000 words (80%) due in late September,
  • Hurdle requirement: As this is an Intensively-taught subject, Lecture/Seminar attendance is compulsory for all classes and regular class participation is expected.

Dates & times

  • July
    Principal coordinatorSally Young
    Mode of deliveryOn Campus — Parkville
    Contact hoursThis subject is comprised of seminars and workshops delivered as an intensive over 4 days (approx 32 hours total)
    Total time commitment170 hours
    Teaching period22 July 2019 to 26 July 2019
    Last self-enrol date23 July 2019
    Census date 9 August 2019
    Last date to withdraw without fail 6 September 2019
    Assessment period ends 5 October 2019

    July contact information

Time commitment details

Total 170 hours

Additional delivery details

Seminars/Workshops run from 9am until 5pm

Further information

Last updated: 2 August 2019