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Foundations in Quantitative Methods (MGMT90203)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

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Semester 2
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This subject is aimed at students undertaking graduate research programs. The overall aim is to introduce students to core quantitative methods and techniques commonly used in management and marketing research. It provides students with a working knowledge of the spectrum of alternative techniques for collecting and analysing data. Whilst this subject will not provide the depth required of a specialist in any particular technique, by the end of this subject, students will have a working knowledge of the foundations of descriptive and inferential statistics, with a focus on applying ANOVA, MANOVA and regression analysis.

Intended learning outcomes

On successful completion of this subject, students should be able to:

  • Understand the range of quantitative research methods deployed in social and organisational research
  • Articulate a quantitative research design appropriate to research questions examined by management and marketing researchers
  • Interpret and critically analyse research papers deploying different quantitative research approaches
  • Present the results of statistical analyses using appropriate tabular and graphical displays

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • Problem solving skills, which should be enhanced through the study of research design and research methods
  • Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis
  • Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature

Last updated: 8 November 2024