Business Model Innovation (MGMT90225)
Graduate courseworkPoints: 12.5On Campus (Parkville)
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject discusses the business model as the mechanism used by entrepreneurs to deliver value to their selected target markets, as well as the method by which entrepreneurs capture value. This is a dynamic process that underpins the commercialisation of innovation. This subject has a detailed and advanced examination of the challenges of designing and implementing a business model., the skills, resources and relationships needed to manage activities like designing customer value propositions, protecting intellectual property and potentially pivoting, and the strategic execution capabilities that can lead to the creation of successful business model. The subject also considers the way that emerging concepts like shared value can be incorporated into a business model. This is done though comparative analysis of competitors who use different but equally successful business models, as well as considering applications where business models have failed. The subject also examines metrics for assessing the ongoing health of the business model, as well as business models as a form of innovation in their own right, not just a vehicle for entrepreneurship.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Demonstrate an understanding of the business model in the context of the broader business, economic and regulatory context
- Understand the challenges in desgining and executing a business model
- Understand the role of business models in successful entrepreneurship
- Discuss business models as a form of innovation
- Incorporate the idea of shared value into business models
- Create a business model for an organisation.
Generic skills
High level of development;
- Develop problem-solving skills through exercises and cases
- Think critically, and organise knowledge, from consideration of the lecture material
- Develop creative ways of solving unfamiliar problems, through case analysis and activities
- Learn to adopt new ideas, from participation in the lecture program and assessment
Moderate level of development
- Plan effective work schedules, to meet the regular deadlines for submission of assessable work
- Present an argument, by reflecting on those presented in the lecture series and readings
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
Admission into one of the following:
- MC-ENTRPSP Master of Entrepreneurship
- MC-ETRENH Master of Entrepreneurship (Enhanced)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Group presentation on a business model based (10 mins) and written report (1500 words per student equivalent) (groups of 2-4)
| Mid semester | 30% |
Group presentation on the business model of an organisations (10 mins) and written report (1500 words per student equivalent) (groups of 2-4)
| Second half of the teaching period | 30% |
Individual research report on business model validation
| During the examination period | 40% |
Last updated: 4 March 2025
Dates & times
- Semester 1
Coordinator Gerda Gemser Mode of delivery On Campus (Parkville) Contact hours 36 hours (One 3-hour seminar per week) Total time commitment 170 hours Teaching period 3 March 2025 to 1 June 2025 Last self-enrol date 14 March 2025 Census date 31 March 2025 Last date to withdraw without fail 9 May 2025 Assessment period ends 27 June 2025 Semester 1 contact information
Prof Gerda Gemser: gerda.gemser@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 4 March 2025
Further information
- Texts
Last updated: 4 March 2025