MECM30013 Marketing Communications
|Dates & Locations:|| |
This subject has the following teaching availabilities in 2017:
Semester 2, Parkville - Taught on campus.Show/hide details
Timetable can be viewed here.
For information about these dates, click here.
|Time Commitment:||Contact Hours: Total 30 hours: a 1.5-hour lecture and a 1-hour tutorial per week. |
Total Time Commitment:
|Recommended Background Knowledge:||None|
|Non Allowed Subjects:|| |
670-305 Marketing Communications;
325-213 or 100-220 Marketing Communications
|Core Participation Requirements:|| |
For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
CoordinatorMr Suneel Jethani
|Subject Overview:|| |
This subject focuses on the development, management and control of marketing communications, both locally and internationally. Topics will include advertising, sales promotion, public relations, and other elements of the communications mix. Particular emphasis will be placed on the importance of integrating promotional efforts, and on the marketing manager’s role in planning, implementing and evaluating marketing communications. Students will develop an understanding of the operational and creative elements involved in developing promotional campaigns and the strategies used to communicate with target audiences as well as the underlying principles behind these approaches. They will engage with alternative persuasion techniques and potential problems with their adoption, and the proper selection, interpretation, and use of alternative measures of promotional effectiveness. On completion of the subject, students should have developed a strong practical and critical grasp of the different forms and strategies employed in marketing communications.
|Learning Outcomes:|| |
On successful completion of this subject, students should have:
|Prescribed Texts:|| |
A subject reader will be available.
|Recommended Texts:|| |
Marketing communications, interactivity, communities and content, 5th ed. C. Fill (2010) Harlow: Prentice Hall
|Breadth Options:|| |
This subject potentially can be taken as a breadth subject component for the following courses:
You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.
|Fees Information:||Subject EFTSL, Level, Discipline & Census Date|
|Generic Skills:|| |
At the completion of this subject, students should gain the following generic skills:
|Links to further information:||http://arts.unimelb.edu.au/culture-communication|
This subject is available to students enrolled in the BA (Media and Communications) and the BA (Media and Communications)/Bachelor of Laws and the Bachelor of Arts degree and can be credited to a major or minor in that degree. Students who have completed 325-213 or 100-220 Marketing Communications are not eligible to enrol in this subject. This subject is not available to students enrolled in the BA (Media and Communications)/Bachelor of Commerce combined degree.
|Graduate Certificate in Arts - Media and Communications |
Graduate Diploma in Arts - Media and Communications
Media and Communications