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150 Point Master of Management (Marketing) // Structure
150 Point Master of Management (Marketing)
Contact information
Coordinator
Dr Vikram Bhakoo
8344 5320
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Structure
Students entering the Master of Management (Marketing) program with 50 points of advanced standing must complete 12 semester-length subjects comprising two foundation subject, four discipline core subjects, one capstone subject and five elective subjects.
Subject Options
Foundation Subjects
Students must complete both of the following subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90141 | Business Analysis & Decision Making |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90037 | Managing for Value Creation |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline Core Subjects
Students must complete the following subjects immediately after completing their foundation subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90140 | Management Competencies |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90004 | Marketing Management |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90008 | Consumer Behaviour |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Capstone Subject
Students must complete the following subject in their final semester of study:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Elective Subjects
Students must select a maximum of four subjects from the following list of marketing subjects:
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90001 | Retail Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90002 | Product Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90003 | Public Relations Management | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90006 | Brand Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90007 | Service Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90009 | Advertising | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90012 | International Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90026 | Marketing Metrics | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
Students may also select a maximum of one additional subject from the list of marketing subjects or from
Code | Name | Study period | Credit Points |
---|---|---|---|
the list of recommended Master of Management electives | No longer available |
Students are encouraged to take MGMT90208 Sustainable Business Practices.
Last updated: 18 December 2020