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Postgraduate Diploma in Management (Marketing) (216MP) // Course structure
About this course
Coordinator
Jim Frederickson
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
* this course in phase out stage and does not accept new applications
Course structure
The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.
General Management Subjects
- Leadership (unit subject)
- Social Responsibility & Ethics (unit subject)
- Financial Accounting
- Managing People
Required Marketing Subjects:
- Marketing
- Consumer Behaviour
- Marketing Strategy
The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:
- Brand Management,
- Channels of Distribution,
- Product Management,
- Marketing Communications.
During, or upon completion of the program students may apply to transfer into Master of Marketing, and if successful, all Graduate Diploma in Marketing subject credits will count towards that program
Subject options
Core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90481 | Social Responsibility and Ethics |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
April (On Campus - Parkville)
October (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90042 | Consumer Behaviour | July (On Campus - Parkville) |
12.5 |
BUSA90261 | Marketing Strategy |
April (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
Last updated: 30 January 2024