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Postgraduate Diploma in Management (Marketing) (216MP)
Postgraduate DiplomaYear: 2017 Delivered: On Campus
About this course
Coordinator
Jim Frederickson
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
* this course in phase out stage and does not accept new applications
Overview
Award title | Postgraduate Diploma in Management (Marketing) |
---|---|
Year & campus | 2017 |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | Non-AQF |
Credit points | 112.5 credit points |
Duration | 12 months full-time or 24 months part-time |
The Postgraduate Diploma in Management (Marketing) aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation.
Entry requirements
1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criterion –
• an undergraduate degree with at least H2B (70%) average; and
• a minimum of two years full time relevant work experience normally gained after graduating from an undergraduate degree.
2. The Selection Committee may conduct interviews for short listed applicants or call for referees reports and employer references to elucidate any of the matters referred to above.
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments
Inherent requirements (core participation requirements)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/
Intended learning outcomes
The Postgraduate Diploma in Management (Marketing) aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation.
Course structure
The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.
General Management Subjects
- Leadership (unit subject)
- Social Responsibility & Ethics (unit subject)
- Financial Accounting
- Managing People
Required Marketing Subjects:
- Marketing
- Consumer Behaviour
- Marketing Strategy
The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:
- Brand Management,
- Channels of Distribution,
- Product Management,
- Marketing Communications.
During, or upon completion of the program students may apply to transfer into Master of Marketing, and if successful, all Graduate Diploma in Marketing subject credits will count towards that program
Subject options
Core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90481 | Social Responsibility and Ethics |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
April (On Campus - Parkville)
October (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90042 | Consumer Behaviour | July (On Campus - Parkville) |
12.5 |
BUSA90261 | Marketing Strategy |
April (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
Last updated: 30 January 2024