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Specialist Certificate in Strategic Marketing (GC-STRATMK) // Course structure
You’re currently viewing the 2017 version of this course
About this course
- Overview
- Entry and participation requirements
- Attributes, outcomes and skills
- Course structure
- Further study
Contact
Melbourne Business School
Currently enrolled students:
- General information: https://mteliza.mbs.edu/Management-Leadership/Specialist-Certificates/Specialist-Certificate-in-Strategic-Marketing
- Email: programs@mbs.edu
Future students:
- Further information: https://mteliza.mbs.edu/Management-Leadership/Specialist-Certificates
- Email: https://mteliza.mbs.edu/contact-us
Coordinator
Professor Simon Bell
Course structure
The Specialist Certificate in Strategic Marketing comprises four subjects. Two must be chosen form the list of core subjects and two chosen from the list of elective subjects.
Subject options
Core Subject
Choose 2 of the following subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90021 | Strategic Brand Leadership | August (On Campus - Parkville) |
6.25 |
MKTG90020 | Market Leadership & Strategic Marketing |
March (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
MGMT90162 | Managing Customers for Competitive Advtg | September (On Campus - Parkville) |
6.25 |
BUSA90495 | Managing Innovation | October (On Campus - Parkville) |
6.25 |
Elective Subjects
Choose 2 of the following subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90021 | Strategic Brand Leadership | August (On Campus - Parkville) |
6.25 |
MKTG90020 | Market Leadership & Strategic Marketing |
March (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
MGMT90162 | Managing Customers for Competitive Advtg | September (On Campus - Parkville) |
6.25 |
BUSA90495 | Managing Innovation | October (On Campus - Parkville) |
6.25 |
BUSA90475 | Strategic Financial Analysis | Not available in 2017 | 6.25 |
MGMT90211 | No longer available | ||
MGMT90212 | Strategic Awareness and Business Acumen |
March (On Campus - Parkville)
May (On Campus - Parkville)
November (On Campus - Parkville)
|
6.25 |
MGMT90215 | Introduction to Data Analytics | Not available in 2017 | 6.25 |
MGMT90216 | Predictive Analytics | Not available in 2017 | 6.25 |
Last updated: 18 December 2020