Master of Management (Marketing) (MC-MGTMKTS) // Attributes, outcomes and skills

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Intended learning outcomes

1. Learning Goal


Graduates of this degree will be adept at obtaining, analysing, synthesising and evaluating evidence in management decision making in an area of commerce specialisation.


Learning objectives to achieve this goal


On successful completion of this degree students will be able to:


  • Describe and explain the body of knowledge, including recent developments, influencing markets and guiding the management of organisations;
  • Evaluate the impact of a variety of cultural and environmental factors on the organisation and in the market; and
  • Identify and apply methods for researching business related problems.


2. Learning Goal


Graduates of this degree will be strategic and critical thinkers in relation to business and commerce related issues and in developing solutions to problems in organisations and in society.


Learning objectives to achieve this goal


On successful completion of this degree students will be able to:


  • Explain, critically analyse and reflect on factors that influence decision making in firms and the economy;
  • Identify strategic issues and solutions in relation to economic problems and activity within firms;
  • Apply knowledge of theory to analyse real and hypothetical problems in different markets both domestically and internationally; and
  • Demonstrate creativity and initiative in the application of knowledge to problem solving and innovation.


3. Learning Goal


Graduates of this degree will be effective decision makers in business and commerce.


Learning objectives to achieve this goal


On successful completion of this degree students will be able to:


  • Apply basic mathematical and/or statistical techniques to analyse business data;
  • Apply research techniques to business related problems;
  • Evaluate the applicability of various theories and techniques to business related problems;
  • Employ a range of tools of analysis pertinent to the evaluation of evidence in business sector;
  • Use evidenced-based research techniques to support decisions;
  • Apply ethical principles and corporate governance strategies to address real world issues and problems;
  • Demonstrate a capacity to successfully work independently with personal accountability; and
  • Execute a project requiring research or real-world application.


4. Learning Goal


Graduates of this degree will be competent in professional knowledge and skills in the marketing discipline in preparation for entry into the marketing profession.


Learning objectives to achieve this goal


On successful completion of this degree students will be able to:


  • Understand and apply principles, theories and models pertaining to the marketing discipline;
  • Analyse and evaluate the key areas needed to become a successful marketing manager including managing innovation and change, strategies to motivate and lead, strategies for engaging with national and global markets and strategies for the development for market-oriented organisations;
  • Critically analyse organisation based problems and apply relevant models and theories to generate effective solutions;
  • Appraise recent developments in the marketing discipline;
  • Apply marketing principles by conducting an in-depth marketing plan project using a real world company; and
  • Critically evaluate a marketing plan.

Generic skills

On successful completion of this degree students should have enhanced their skills in:

  • Critical evaluation of evidence in support of an argument or proposition;
  • Problem solving in marketing through the application of appropriate marketing theories, principles and data;
  • Communication of marketing and commerce related ideas, theories and solutions to peers and the wider community;
  • Ability to synthesize ideas, theories and data in developing solutions to marketing problems;
  • Ethical practice through a knowledge of corporate governance processes and implementation;
  • Research skills including the retrieval of information from a variety of sources;
  • Demonstrate a capacity to successfully engage in collaborative activities such as group based work and activities; and
  • Interpret and communicate research results to specialist and non-specialist audiences.

Graduate attributes

On successful completion of this degree, graduates should be:

  • Adept at analysing and evaluating evidence in management decision making in an area of commerce specialisation;
  • Strategic and critical thinkers in relation to business and commerce related issues and in developing solutions to problems in organisations and in society;
  • Effective decision makers in business and commerce;
  • Cognisant of the critical importance of marketing management, marketing research, branding, consumer behaviour, promotion and communications and services marketing for superior business performance;
  • Competent in critical evaluation of evidence in support of an argument or proposition;
  • Problem solvers in management through the application of appropriate management theories, principles and data;
  • Clear in articulating management issues, ideas theories and solutions to a range of audiences in written and oral form;
  • Adept at synthesising ideas, theories and data in developing solutions to business and commerce problems;
  • Ethical in their work practice through a knowledge of corporate governance processes;
  • Proficient in conducting research, including accessing information and evidence from a range of sources; and
  • Collaborative in their work practice.

Last updated: 21 February 2025